COLORAMA PHOTOS

Taken by Peter Gales, this is a collection of giant images displayed, by Kodak, in the hall of Grand Central Station in New York, which the firm used to establish its photographic omnipotence. Used as an advertising tool from 1950 to 1990, the images were displayed, transparent and backlit, in large dimension – each spanning 18 meters wide by 6 meters high, which was a first in the world of photography at that time. Through their spectacular, almost surrealistic stagings, these panoramas became communication tools used in service to promote the Kodak’s film and cameras. For over 40 years the Kodak Colorama Display staged the story of ideal families with exemplary lives, expressing the post-WWII American dream in its most pleasant and universally adopted form.